Phase II of Microsoft's $300 million rebranding ad campaign started airing tonight during prime time. The ad showed a series of individuals saying "I'm a PC" in various settings.
The ad is a direct response to Apple's "Get a Mac" ads where Justin Long and John Hodgman play the Mac and PC characters, respectively. Microsoft is embracing the "I'm a PC" line in their new ad campaign. The ad is presently being hosted at Gizmodo.
http://gizmodo.com/5052051/microsofts-im-a-pc-ad-beats-seinfeld-but-not-hodgman