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Oct. 3 (Bloomberg) -- Kevin Willis, the retired basketball center turned entrepreneur, gave up on the BlackBerry and depends on Apple Inc.'s iPhone to stay in touch with buyers, suppliers and the high-profile clients who wear his custom jeans.
``It does everything I need a phone to do for me and my business,'' said Willis, 46, who left the National Basketball Association last year after more than two decades and now helps run Willis & Walker clothing company in Atlanta.
That's just what Apple Chief Executive Officer Steve Jobs wants to hear. After more than 30 years pitching first Macintosh computers and then iPod media players to consumers, Apple is using the iPhone to attract a new audience: business buyers.
Jobs is seeking to recharge a stock that's shed 51 percent in 2008 and to keep momentum after revenue almost quadrupled in the past five years. Cupertino, California-based Apple gets at least 80 percent of sales from consumers and half its revenue from the U.S., putting the computer maker at risk if people cut spending amid economic turmoil, Sanford C. Bernstein & Co. said this week.
Oct. 3 (Bloomberg) -- Kevin Willis, the retired basketball center turned entrepreneur, gave up on the BlackBerry and depends on Apple Inc.'s iPhone to stay in touch with buyers, suppliers and the high-profile clients who wear his custom jeans.
``It does everything I need a phone to do for me and my business,'' said Willis, 46, who left the National Basketball Association last year after more than two decades and now helps run Willis & Walker clothing company in Atlanta.
That's just what Apple Chief Executive Officer Steve Jobs wants to hear. After more than 30 years pitching first Macintosh computers and then iPod media players to consumers, Apple is using the iPhone to attract a new audience: business buyers.
Jobs is seeking to recharge a stock that's shed 51 percent in 2008 and to keep momentum after revenue almost quadrupled in the past five years. Cupertino, California-based Apple gets at least 80 percent of sales from consumers and half its revenue from the U.S., putting the computer maker at risk if people cut spending amid economic turmoil, Sanford C. Bernstein & Co. said this week.
