Apple Shifting Tactics on Suppressing Product Leaks?

http://www.macrumors.com/2008/10/06/apple-shifting-tactics-on-suppressing-product-leaks/

Nick Ciarelli describes a recent shift in Apple's strategy to suppress product leaks in an article at The Daily Beast.

But lately, there are signs that Apple—long the most secretive company in the tech world—has thrown in the towel on fighting leaks. This year, advance details about a number of Apple products spilled onto the web, including photos of the iPhone 3G and the latest lineup of iPod nanos.

Recent product photo leaks including the 4th Generation iPod Nano and iPhone 3G have been left unchallenged by Apple's legal team, whereas, historically, Apple would have issued cease and desist letters to websites hosting such images.

Ciarelli speculates that this change reflects that the fact that Apple rumors are now regularly published by mainstream sites which may not as easily cave to Apple's demands. Apple's previous legal attempts have also legitimized the Apple rumor community and have failed to produce the identities of the leakers.

Ciarelli, himself, is intimately familiar with the topic as he was the owner and editor of ThinkSecret.com, an Apple rumor site that was sued by Apple for the identity of his sources. Apple and ThinkSecret settled in December 2007 in which Ciarelli agreed to shut down the site, but did not reveal any of his sources.

http://www.thedailybeast.com/blogs-and-stories/2008-10-05/not-so-secret-apple/

i really don't think apple is shifting their tactics

m either, seems to me like they have always done this

considering they have been so successful over the past years, i dont think now is a good time to shift tactics.

we'll see if they really do. i wouldn't be surprised to see more letters from apple's legal team in the future

they aren't shifting anything

we'll find out soon. if there are any leaks coming up

only time will tell

well, new products will come eventually

well, we still don't know about the macbook for sure, so they are still trying to keep us in the dark

well no one knows about the macbooks now. everybody is guessing at this point

yep, we're always in the dark

we are definitely in the dark right now about the macbooks

for real

maybe some light will be shed tomorrow

if not, then next week isn't looking too good

next week is looking good now!

for real!!

but we still are not sure what's being released

that's true. they are still doing a good job with it

hmm

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